Unsustainable, cheap and processed foods are damaging our wellbeing and the environment. FOUR FOOD is a loyalty card scheme aimed to encourage the public to buy better quality and sustainably sourced.
Each time customers make a purchase points will be added to their card. These can be redeemed by taking money off the bill or doubled in value and donated to charity.
Coupons at the end of till receipts have the potential to improve consumers' shopping habits.
In supermarkets, the shelf labels for products in the FOUR FOOD range would be green. Labels would indicate whether the item was, organic,
free-range, sustainably sourced or locally produced.